Case Study: Payer Value Strategy & Messaging

Situation

The partner needed to develop a market access strategy for its newly launched CAR-T therapy for a rare cancer disease

Objective

Support the partner by providing an overview of the company’s global strategic plan, identify launch success factors and develop payer access tactics

Solution

Outlined key access challenges through payer interviews, scoped the competitive landscape from a payer perspective, and developed a comprehensive access plan and payer value proposition

Impact

Helped overcome access barriers with payers using clinical and economic outcomes data relevant to payers